Who this covers
This policy covers the Bluemoon website at trybluemoon.com and, in outline, the Bluemoon product that customers sign in to. Bluemoon is a product of Zurich Intelligence AG, Zürich, Switzerland, which is responsible for the processing described here. For the product, the customer agreement and the data processing terms that come with it add detail and take precedence where they differ from this page.
What this website collects
Server logs
Like any website, our hosting provider records requests: the page requested, the time, your IP address, your browser type and the page you came from. We use these logs to keep the site running, to detect abuse and to fix errors. They are kept for a short period and then deleted. We do not use them to build profiles.
No cookies, no analytics
This website sets no cookies and runs no analytics or advertising scripts. Images and code are served from our own domain.
Fonts
The typefaces are served from our own domain, like the rest of the website. Your browser does not connect to Google or any other font provider to load them.
Request forms and email
If you send the free-audit or demo form, we receive what you enter: your name, company email address and company website, and if you give them your phone number, role, markets, competitors, message and a demo time. We send a one-time code to your email address to confirm it. If you choose a demo time, we reserve it in the calendar of a member of our sales team (Google Workspace) and send you a calendar invitation. If you write to us, we receive your email address and whatever your message contains.
We use these details only to answer you and to prepare the demo or audit. They are stored in our team’s internal tools (a database hosted by Neon in Frankfurt, Germany) and in our customer relationship management system (Attio), and sent by email to our sales team. Emails to you, such as the code and a copy of your details, are sent through our email provider (Resend). Only our team sees your details. We keep them for as long as we are in contact about it. You can ask us to delete them at any time.
What the product collects for customers
When a company uses Bluemoon, we process the following inside its workspace:
- Account data: names, work email addresses, roles and sign-in records for the people the customer invites.
- Tracked questions: the questions the customer chooses to track, per market. These are sent to the answer engines as plain queries; no customer identifier and no other data travels with them.
- Stored AI answers: the full text of each answer, the sources it cited, the engine, the market and the time of collection. Answers come from public answer surfaces and may name people, for example a founder or a reviewer, if the engine named them.
- Approved facts: the product facts, prices and sources a customer approves, with their owner and date.
- Billing data: handled by our payment provider. We keep the customer and subscription identifiers and the invoice status; card numbers never reach our systems.
For this data the customer decides what to track and who has access. Bluemoon processes it on the customer’s behalf under the customer agreement. None of it appears on this website: the brands, figures and answers shown here are illustrations, as the terms explain.
Legal basis
Bluemoon is subject to the Swiss Federal Act on Data Protection (FADP). Where the EU or UK General Data Protection Regulation (GDPR) applies, we rely on the following bases:
- Performance of a contract, for the product and for answering a request you send us.
- Legitimate interests, for server logs, security and abuse prevention. We weigh these against your interests and keep the data minimal.
Who receives data
We do not sell personal data and we do not share it with advertisers. Data is processed by a small number of service providers on our behalf, such as hosting, email and payment providers; the current list with each provider’s purpose is available on request at security@trybluemoon.com. The answer engines receive only the tracked question, never customer data. Where a provider processes data outside Switzerland or the European Economic Area, we rely on the safeguards recognized by Swiss and EU law, such as an adequacy decision or standard contractual clauses.
How long we keep data
- Server logs: a short period, then deleted.
- Emails: as long as needed to answer and follow up, then deleted on request or once the conversation is closed.
- Product data: for as long as the customer’s workspace is active, so that every rate stays traceable to its answers. When a workspace closes, its data is deleted on request and in any case after the period set in the customer agreement.
- Billing records: as long as Swiss accounting law requires.
Your rights
You can ask us what personal data we hold about you, have it corrected or deleted, restrict or object to its processing, and receive a copy in a portable format where the law provides for it. Write to the address below and we will answer within the time the law allows, normally within 30 days. You can also complain to the Swiss Federal Data Protection and Information Commissioner or, if the GDPR applies to you, to the supervisory authority in your country.
If you use Bluemoon inside a customer’s workspace, that customer decides how your data is used there. Contact them first; we support them in answering you.
Changes to this policy
When we change this policy, we update the date at the top. For changes that matter to customers, we also notify workspace admins by email before the change takes effect.
Contact
Questions about this policy, or a request about your data: privacy@trybluemoon.com. Security matters: security@trybluemoon.com.