bluemoon
Brand Intelligence · Zurich

What AI says about you starts with your data.

We turn it into approved facts, publish them to every AI, and prove the result in every market.

Why now

Your customers already ask AI. It doesn’t always get it right.

People now ask AI before they search, compare or buy. Its answer is your first impression, and it is often wrong.

Accuracy · 14 languages

45%

of AI answers about the news had at least one significant issue, from wrong facts to missing sources.

EBU and BBC · 18 countries ↗
The problem · Your data

Your data is scattered. AI reads it as-is.

Websites, PDFs, price lists and retailer listings contradict each other, or miss what your buyers actually ask. AI can’t tell which one is right, so it answers anyway, with confidence, and often mixes the conflicting facts.

WEBridgewell.example/ch/cirrus-pro

Weighs just 360 g · now €449

OutdatedWrong market
PDFCirrus_Pro_spec_sheet_revC.pdf

Table 2: Weight (M) 340 g · 20,000 mm

Noisy
XLSXpricelist_2026_Q4.xlsx

CH 429.– | DE 449,00 € | FR 449 €

Mixed formats
PDFcatalog_2023.pdf

Cirrus · black, red · 365 g

Outdated 2023
WEBalpstore.example/cirrus

Ridgewell Cirrus Pro · CHF 449

Third partyOld price
DOCXpress_release_launch.docx

Launching in CH, DE, FR and UK

Conflicting
PIMpim_export_2026-09.csv

weight_g=340; color=blue|gray

No prices
WIKIsupport / warranty

2 years warranty on all shells

Duplicate
WEBridgewell.example/de/cirrus-pro

340 g · 449 €

Duplicate
WEBridgewell.example/faq

Content loads with JavaScript

Hidden from crawlers
PDFcare_guide_scan.pdf

[scanned image, no text]

Unreadable
MAILFwd: price update July

New CH price from 1 Aug: 439

Superseded

ChatGPT · SwitzerlandTap or hover the red parts

“How much is the Ridgewell Cirrus Pro, and how light is it?”

Each wrong fact comes from a real file. Tap or hover one.

NoisyDuplicates, copies per language and old drafts, hidden in PDF tables, scans and different tools.
Intent gapNothing answers what buyers actually ask, like which size fits.
OutdatedOld prices, discontinued colors, last year’s catalog.
ConflictingThe PDF says 340 g. The website says 360 g.
Data · Facts and Publish

One approved truth. Kept current, everywhere.

Bluemoon reads your PIM, website, PDFs, price lists and retailer pages. Where your sources disagree, your team approves one value for each product, market and date, and Bluemoon keeps it current everywhere AI reads. Data and publishing run with pilot partners; product feeds are coming soon.

WEBridgewell.example/ch/cirrus-pro

Weighs just 360 g · now €449

PDFCirrus_Pro_spec_sheet_revC.pdf

Table 2: Weight (M) 340 g · 20,000 mm

XLSXpricelist_2026_Q4.xlsx

CH 429.– | DE 449,00 € | FR 449 €

PDFcatalog_2023.pdf

Cirrus · black, red · 365 g

WEBalpstore.example/cirrus

Ridgewell Cirrus Pro · CHF 449

DOCXpress_release_launch.docx

Launching in CH, DE, FR and UK

PIMpim_export_2026-09.csv

weight_g=340; color=blue|gray

WIKIsupport / warranty

2 years warranty on all shells

WEBridgewell.example/de/cirrus-pro

340 g · 449 €

WEBridgewell.example/faq

Content loads with JavaScript

PDFcare_guide_scan.pdf

[scanned image, no text]

MAILFwd: price update July

New CH price from 1 Aug: 439

12 sources read · 4 conflicts resolved

Removed

catalog_2023.pdfLast year’s catalog, out of date

Merged

/de/cirrus-proSame page as /ch/, in another language

Flagged

alpstore.exampleOld price, correction asked from the retailer

Queued

care_guide_scan.pdfScanned image, text being read

Approved facts · live8 facts · 0 conflicts

Product
Cirrus Pro · 3-layer shell
Weight, size M
340 g
Waterproofing
20,000 mm
Price · CH
CHF 449CHF 429updated
Price · DE, FR
EUR 449
Colors
Blue, gray
Markets
CH, DE, FR · UK in 2027
Warranty
2 years

Price change detected in pricelist_2026_Q4.xlsx · re-published to 4 channels

Public AI enginesyour pages · clean pages for AI crawlers

ChatGPT · Gemini · Perplexity
Copilot · Claude · AI Overviews

AI agentsMCP server · product feeds

Shopping agents
Procurement agents
Booking agents · Assistant tools

Retail partnerscorrection packs

Retailer listings · Marketplaces
Comparison sites

Your own AIMCP · your approved facts

Support chatbot · Sales assistant
Site search · Internal copilots

Monitor · Visibility and Accuracy

We watch every AI that speaks for you. Every market, every day.

Public AI engines, your own chatbots and AI shopping agents are tested around the clock, from inside each market. We measure how visible you are, check every answer against your approved facts, and alert the right team when something drifts. The accuracy check runs with pilot partners.

Measured inside each market

Germany

29.4%Visibility
86%Fact accuracy
17%Share of voice
Live checks · public engines, your own AI, shopping agents
27,412 checks today2 alerts open9 days median time to fix
09:42:41CopilotPublic AI engineDE“Best alpine shell jackets 2026”Not namedCompetitor named instead
09:42:34PerplexityPublic AI engineUK“Is the Cirrus Pro sold in the UK?”Wrong market · UKAlert sent · PR
09:42:27Shopping agentAI agent · ACPFR“Buy a rain shell under €500”Correct offer · EUR 449
09:42:19GeminiPublic AI engineCH“How much is the Cirrus Pro?”Wrong price · CHF 449Alert sent · Web team
09:42:12Your support botYour own AIDE“What warranty does the Cirrus Pro have?”2 years · correct
09:42:02ChatGPTPublic AI engineCH“Lightest 3-layer shell for alpine tours?”Named · facts correct
The loop · Results

Find where AI loses your sales. Act on it. Prove what it earned.

We follow every AI visit from the engine that sent it to the product it bought. Where answers cost you sales, we plan the move that closes the gap, from an independent article to an agent-ready feed, and measure what it earns against products we did not touch. AI traffic runs with pilot partners; revenue per product is coming soon.

Cirrus Pro shell jacketCHF 21,300 · 4.5% buy
Summit 40L backpackCHF 11,700 · 3.8% buy
Ridge trail shoesCHF 10,300 · 3.4% buy
Merino base layersCHF 7,000 · 3.0% buy
Repair and care serviceCHF 5,500 · 2.6% buy
From6 AI engines
+ agents
Visits3,870
Product views2,050
Add to cart310
Orders149
Revenue · 90 daysCHF 55,800
ProductGap Bluemoon foundWhat we did · owner · timeResultUplift, 60 days
Cirrus Pro jacketCited from old sources“Best alpine shell” answers draw on a 2023 forum thread and a rival’s review. Cirrus Pro named in 6%Independent field test published with a Swiss outdoor magazine, plus a citable test page · PR and content · 5 weeksCited in 41% of answers, up from 6%+CHF 5,400
Summit 40L backpackNo answer to fit questionsAI can’t say which size fits, and sends shoppers to retailers listing competitorsFit and comparison guides in German, French and Italian, published as structured data · Content · 3 weeks+38% AI visits from fit questions+CHF 2,600
Ridge trail shoesWrong facts from retailersFour retailers still list the 2023 model; 31% of wrong claims trace back to themCorrection packs and a live product feed for four retailers and one marketplace · Partnerships · 4 weeksWrong claims down 68%+CHF 1,800
Merino base layersInvisible to AI agentsShopping agents can’t read stock or price, so they buy elsewhereAgent-ready product feed and checkout (ACP) with an MCP endpoint · E-commerce · 2 weeks52 orders placed by AI agents+CHF 1,600
4 movesRanked by revenue at stakeEach owned by the team that can actMeasured against products we did not touch+CHF 11,400
Free audit

Start with your data. AI will follow.

A free audit shows what AI tells your customers today, which of your sources it learned it from, and what to fix first.

Free audit · Step 1 of 2

Request a free audit

We ask the answer engines about your brand in one market, and show you what they say, which sources they use and what to fix first.

Next, we send a code to your email to confirm it. We use these details only to answer you and to prepare the audit. See our privacy policy.